Remixing the routes

How much does a viral video clip cost on average?

Posted by annplugged on May 13, 2007

“Some 43% of experienced marketers said they spend between $5,000 and $10,000 on video clips in their viral campaigns, while 49% of less-experienced marketers said they get the job done with $2,500 to $5,000 in spending,” according to the “2007 Viral Marketing Survey” made by Marketing Sherpa (via emarketer).

Viral Video clips costs

However, in another graph of the survey, it also turns out that while 29% of the video clips yield great results, 13% os them show dismal results. Compared to audio clips, viral video clips are more efficient: audio clips were said to be 21% great, and 21% dismal. So there you go: video is a must.


10 Responses to “How much does a viral video clip cost on average?”

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