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Video Search Engine Blinkx Gives Video Search Results on ChaCha

Posted by annplugged on May 16, 2007

Strategic partnership: ChaCha, which uses human guides to improve its search results, will show video search results from blinkx‘s index.

Blended model: offering either search algorithm or user’s picks: “Users of ChaCha can either rely on the engine algorithm for results or seek assistance from one of ChaCha’s guides who provide real time search assistance,” reports Search Engine Watch. ChaCha uses the combination of search technology and “hand-picked” sites from the ChaCha community of 30,000 skilled search experts

Revenue: Both companies will get its share from revenues generated through search results.

Search philosophy: search as a remote control. “We are thrilled to be partnering with ChaCha,” said Suranga Chandratillake, founder and CEO of blinkx. “As the Web becomes more interactive and TV-like, search becomes the remote control. We believe the combination of blinkx’s patented speech and pattern recognition technologies with ChaCha’s use of human intelligence will shake the search market.”

Competitive advantage: “blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata- based keyword searches… as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface” (from the press release) – needless to say, that’s why I am very excited about what blinkx can and will do in the future – especially rivalling with so popular video social networking sites like youtube and metacafé


Posted in Online, Search, Video | 1 Comment »